ASPA III |
A. PROGRAM SUMMARY 1. Program objectives Overall objective Small and medium farmers profit more from internal and external markets. Short-term objectives
2. Program activities 1. Supporting the development of the agro-food sector trough information dissemination about market principles and trends (1) Collect and disseminate daily retail and weekly wholesale prices; (2) Perform marketing studies and researches; (3) Develop electronic analytical reports on marketing trends; (4) Organize participation in exhibitions and fairs. 2. Setting up cooperatives and developing their capacities to invest in marketing (1) Extend geographical the coverage of ASPA III program; (2) Build up capacities for establishing cooperatives; (3) Identify and provide technical assistance to beneficiaries; (4) Provide financial support to strategic marketing cooperatives; (5) develop publications and organize conferences; (6) Organize business tours. 3. Increasing the sales of small and medium farmers through informal cooperation (1) Develop information packages by specific product or by market in terms of quality standards, suppliers, competitors, which will serve as support to regional advisors in their work with the sales groups; (2) Facilitate transactions (applications, bids, contracts, contacts) (3) Carry out market micro studies upon the request of sales groups; (4) Assist farmers in decision-making through facilitation in organizing meetings of groups with submission of information, which could help farmers in their decision-making processes. 4. Improving the business management capacities trough knowledge transfer The training provided to the target group will cover the following topics: accounting principles and methods for cooperatives; business development, entrepreneurial skills, marketing of agricultural products, administration of cooperatives, communication skills, how to market advisory services. All the trainings will be organized at the national level, except for training in cooperative development designed for the cooperative members, to be organized at the regional level. 5. Improving legislation for economic rural development by creating a favorable frame for investments and SME development (1) Preparation phase of the campaign, which will include – documentation on the situation by organizing focus groups and round tables with the targets; studies and comparative analysis; (2) Raising awareness about the problem, which will include – leaflets, press articles, round tables, TV talk shows, dialogues with the policy actors; (3) Mobilization campaign, including press conferences, TV and radio spots, billboards, publications, press clubs, articles and field reportages, etc. 6. Decreasing the poverty in rural areas by effective cooperation of Moldovan NGOs, including gender-sensitive organizations. The main activities can be summarized as follows: CRED General Assemblies, CRED clubs, Permanent Delegation meetings, monitoring of the legislation, coordination of activities (secretariat), issuing internal and external CRED newsletters, web page maintenance, etc. Gender awareness will be raised through articles in the AI newspaper and website and joint activities with partner organizations. Gender-sensitive NGOs in rural areas will be identified for cooperation. 3. Expected results 1. Supporting the development of the agro-food sector trough information dissemination about market principles and trends
2. Setting up cooperatives and developing their capacities to invest in marketing
3. Increasing the sales of small and medium farmers through informal cooperation
4. Improving the business management capacities trough knowledge transfer
5. Improving legislation for economic rural development by creating a favorable frame for investments and SME development
6. Decreasing the poverty in rural areas by effective cooperation of Moldovan NGOs, including gender-sensitive organizations.
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